Daily Digest

Daily digest was pitched as another way to build habit and trust with National Geographic’s audience. A highly curated daily feed of visual trinkets and curious reads that goes directly to a reader's inbox and points to an ipad/iphone app. Each issue shows the range of topics that National Geographic has to offer in a focused and thoughtful way. And hopefully becomes fodder for interesting cocktail-party conversation.

Role: Strategy, Creative Direction, Design, UX